A healthy ocean needs sharks. If they go, it creates a knock-on effect that will devastate our entire ecosystem. So while an ocean full of sharks is scary, it’s nowhere near as scary as an ocean without them. We need to change the way we look at them, and turn shark sightings into something to celebrate.

If you spot a shark, share it on the gram and tag it with #sharkwatch. That’ll help scientists gather data about populations, migration and feeding habits.

So grab a can of Great White Shark Rum and Join the cause. 10% of profits go to ocean conservation.